What’s the difference between a corporate identity and a brand?
Corporate identity and brand are related concepts, but they refer to very different aspects of a company’s presence and perception. Corporate identity is the visual representation of a company’s personality, values and ethos; it encompasses the visual elements that make up a perception. This includes logos, colour pallets and schemes, typography, stationery, signage and livery. It […]
AI in graphic design: what marketeers need to know
Artificial Intelligence (AI) is no longer just a buzzword; It’s quickly becoming an indispensable tool in the world of graphic design, offering exciting possibilities for marketing teams looking to stay ahead of the competition. From automating mundane tasks to generating creative concepts, AI is transforming the way brands approach design. However, for brand managers, marketing […]
Trends in Graphic Design for 2025: What Marketing Teams Need to Know
1. AI-driven design Artificial Intelligence (AI) is transforming the creative process – including our own. From generative design tools to AI-assisted layout creation, these technologies are enabling designers to work faster and smarter. AI can create intricate, data-driven visuals, tailor designs to specific audiences, and even iterate on concepts in real-time. Marketing teams can use AI […]
Designing delicious: the psychology of food imagery in graphic design
In the realm of gastronomy, the visual allure of food and beverages plays a pivotal role in shaping consumer choices and eliciting powerful emotional and psychological responses. Whether it’s through the pages of a recipe cookbook, an enticing food product advertisement or the vibrant images on a restaurant menu, the impact of food visuals goes […]
How we maintain creativity when time is tight
If you’re a client of ours, you’ll know we always deliver the best we can under (often) the most time-pressed deadlines on the planet – frequently within hours. WE NEVER MISS A DEADLINE! In our world, tight deadlines are fast becoming the norm rather than the exception and, for V-One, maintaining creativity under such constraints […]
The Chocolate Radiator
In today’s digital age, the relentless push for faster marketing results has inadvertently led to a slow but steady decline in creativity and the quality of graphic design. Small business owners, particularly, are increasingly taking creative control into their own hands, even though they may lack the skills and experience necessary for this complex task. […]
Beyond borders: global trends in food and beverage graphic design
The visual language of graphic design is undergoing a global evolution in the dynamic world of food and beverage, where culinary delights traverse borders. Design trends are no longer confined by geographical boundaries but, instead, draw inspiration from diverse cultures, aesthetics and innovations. Staying current with these global trends in food and beverage graphic design […]
Decoding the divide: what’s the difference between ‘high-resolution’ and ‘low-resolution’?
The phrases ‘high resolution’ and ‘low resolution’ are as relevant as ‘big’ and ‘small’, because they are relative to something else. A mouse is big relative to to a fly, but small, relative to an elephant, for example. And so, the same is true of high- and low-resolution images. Resolution refers to the number of dots (or pixels) in […]
The alchemy of professional film editing: we elevate your amateur content to new heights
In an era where visual communication is king, the quality of your filmed content can make or break your message. But the expense of employing a professional company to film a webinar, an interview or presentation often can’t be justified – especially if it has a short shelf-life. But with the technology that’s available today, […]
Brands, corporate identity and logos: why first impressions always count!
Knowledge Insight: brands, corporate identity and logos. Why first impressions always count! A brand can be a highly valuable piece of intellectual property and how that brand is projected and perceived, to all who come into contact with it, can make the difference between it being accepted (and revenue generated) or rejected (and revenue lost). […]
