Online banners: how to get the most from the smallest space
Animated or static web site banners are one of the most widespread advertising tools but you’ll be aware that this can be a crowded place. These mini advertisements occupy the smallest of spaces – often sitting amongst an array of competing advertisements – so it’s vital to make the very most of every pixel if […]
Brands, corporate identity and logos: why first impressions always count!
Knowledge Insight: brands, corporate identity and logos. Why first impressions always count! A brand can be a highly valuable piece of intellectual property and how that brand is projected and perceived, to all who come into contact with it, can make the difference between it being accepted (and revenue generated) or rejected (and revenue lost). […]
