The European Stroke Research Foundation (ESRF) provides information and funding to research companies involved with Strokes. Much of their statistical information is gathered from medical research organisations and hospital and patient data from all around the European Union.
The ESRF wanted to create a brochure to generate awareness of what they do – in a non-science, simple and informal way – in order to increase their donations.
Because of the complexity of their business, we chose to display the content in small, bite-sized chunks accompanied by large, striking photography rather than cramming lots of content on each page – which might overwhelm the reader. The final brochure had have more pages, but the information appeared less cluttered and was much easier to read and digest. In addition, we decided upon an A5 landscape format (rather than A4), making the document less formal without cutting corners on good design.
The client was very happy with the new brochure and many of the design elements and images were also recycled for use in other collateral used to promote the ESRF.
Check our literature page for more our design for brochures, leaflets, catalogues, booklets, postcards, flyers, invitation etc.
