In an era where visual communication is king, the quality of your filmed content can make or break your message. But the expense of employing a professional company to film a webinar, an interview or presentation often can’t be justified – especially if it has a short shelf-life.
But with the technology that’s available today, more and more businesses are filming their own interviews and presentation using smartphones, and recording their own webinars using Microsoft Teams rather than running them ‘live’.
But turning this raw footage into a captivating visual experience for the user – without breaking the bank – requires a very different set of skills.
And that’s where we come in!
We make strategic editing decisions to maintain viewer engagement. Trimmed content, impactful cuts and well-timed transitions keep the pace lively, preventing viewer fatigue. A judicious use of overlays, graphics and text can also reinforce key points, ensuring the message is not only heard but retained.
If several participants are present in a recorded webinar, for example, we hide them all, other than the one speaking to focus the viewer’s attention. We close up the gaps when the next slide is late appearing and, in many instances, we animate busy slides to break up the content into bite-sized chunks.
If the footage lacks visual finesse, we employ techniques such as colour correction, grading and visual effects. These enhancements go a long way in holding the viewer’s attention and creating a positive impression of your content.
We can also work wonders in rectifying poor quality audio. Clear, crisp audio not only improves comprehension but also adds a layer of professionalism to the content. From reducing background noise to enhancing the speaker’s voice, audio editing plays a pivotal role in elevating the overall quality of your production.
We can break the finished film up into smaller chunks that can be utilised for social media, meaning one film can be ‘drip fed’ over a longer period of time, allowing the audience to better engage with the content.
We export the final edit in any format and any size: larger for broadcasting to your audience; smaller to e-mail out, and in any format to play on any device. We can upload the film to one of our webservers and provide you the link from where your audience can view it remotely.
All with or without subtitles.
Whether you need a simple topping-and-tailing of a supplied film or would like a higher level of post-production elevation, aligned with your brand values and corporate identity, we have a vast amount of experience – with portfolio examples we can share with you. Talk to us and allow us to demonstrate why we’re your best collaborative partner for cost-effective film editing. We’re experienced, we’re experts in all areas of graphic design, we provide exceptional value and we’re great people to work with! 😉
